I want to learn more. Where do I go from here?
Ah, grasshopper. You have understood the principles of campaigning 101 and are ready for more advanced teachings.
Here’s the thing. Sometimes your campaign is won pretty quickly, and that’s an amazing feeling. Other times, a campaign needs a movement of supporters behind it to really succeed. When the barriers to change are high this tends to be the case.
And that’s when you need to build a movement.
Movements are diverse groups of people who probably have different skills, professions and interests but are united around a common purpose. These individuals can communicate why an issue is important to them and will often experiment together with different tactics over time to build power and instigate long lasting change.
You can’t build a movement alone. A movement is born from a team of people with complementary strengths and diverse skill sets. Real movements grow through collaboration and skill sharing, and while some may step forward more naturally to be leaders, everyone has a part to play.
To build a movement, you need to find other people who care about the issue but have different skills from you. If you’re a great writer, find someone who’s good at accounting. If you’re not a people person find someone who is. Build and invest in those personal relationships to ensure your team is strong and diverse.