To build a campaign or movement, to give voice to and mobilise large numbers of people and achieve lasting social change takes first and foremost a belief in others; but also the fuel of passion, creativity and drive. Great campaigns take huge ambition, intelligence, creativity, skill and hard work. They require the commitment and participation of dedicated supporters and stakeholders. Vital too, is sound leadership – individual as well as organizational leadership – essential elements if the power of advocacy is to electrify the public and jolt key decision-makers into action and change. And e!ective advocacy takes, of course, careful thought and planning, clear goals, connection with key audiences, brilliant design, and dedication.